--- title: NowSkills Case Study | Winning Public Sector Contracts | Qolaba description: How Qolaba helped NowSkills build capability and win more public sector contracts through fractional sales leadership and training. --- [Skip to content](https://qolaba.com/case-studies/nowskills#main-content) [![qolaba](https://qolaba.com/hs-fs/hubfs/raw_assets/public/@projects/qolaba/qolaba/images/logo.png?width=1000&height=295&name=logo.png)](https://qolaba.com/?hsLang=en) - Services - [Fractional sales leadership](https://qolaba.com/services/fractional-sales-director?hsLang=en) - [Sales training](https://qolaba.com/services/sales-training-coaching-mentoring?hsLang=en) - [Public sector advisory](https://qolaba.com/services/public-sector-advisory?hsLang=en) - [About](https://qolaba.com/about-us?hsLang=en) - [Results](https://qolaba.com/results?hsLang=en) - [Sales Academy](https://qolaba.com/sales-academy?hsLang=en) [Get in touch](https://qolaba.com/contact-us?hsLang=en) # NowSkills How an independent training provider sharpened its public sector sales approach and built lasting internal capability. Written by Ben Lovegrove Published on 12 January 2024 ## The Company NowSkills is an independent training provider with a direct ESFA apprenticeship delivery contract, who have been delivering impactful digital apprenticeships since 2013. ## The Need Having had some small successes in the public sector, the Founder & CEO felt that this was an underserved market that could yield higher value, long-term contracts. They were registered on some frameworks / DPSs but were aware that these were out of date and not providing sufficient opportunities. ## The Solution Working fractionally over an initial period of three months, in collaboration with their Senior Leadership Team, we refined their submissions on the frameworks / DPSs as well as upskilling members of the sales team in how to proactively prospect for public sector contracts. Testimonial ## What the client had to say > "Rather than just advising, Ben brought real-world public sector expertise to provide clarity and structure to our public sector sales efforts, focussing on building internal capability. > > The frameworks, playbooks and training he delivered have allowed us to take a more proactive approach to public sector sales. > > In a short period of time, he helped us clearly define our ideal public sector customers, sharpen our messaging, and put in place practical processes that have already resulted in significant new opportunities for us." ![Mark Norse](https://qolaba.com/hs-fs/hubfs/qolaba/people/mark-norse.jpg?width=199&height=200&name=mark-norse.jpg) Mark Norse Founder & CEO, NowSkills Review 1 of 1 ## Want to secure more public sector contracts? [Contact us today](https://qolaba.com/contact-us?hsLang=en) Case studies ## Related case studies [View all](https://qolaba.com/results?hsLang=en) ![partner-test-partnership](https://qolaba.com/hs-fs/hubfs/qolaba/logos/partner-test-partnership.png?width=620&height=226&name=partner-test-partnership.png) ### [Test Partnership](https://qolaba.com/case-studies/test-partnership?hsLang=en) Test Partnership is a trusted provider of psychometric assessments, renowned for their knowledgeable and approachable support. [Read more](https://qolaba.com/case-studies/test-partnership?hsLang=en) [![qolaba](https://qolaba.com/hs-fs/hubfs/raw_assets/public/@projects/qolaba/qolaba/images/logo.png?width=1000&height=295&name=logo.png)](https://qolaba.com/?hsLang=en) - Services - [Fractional sales leadership](https://qolaba.com/services/fractional-sales-director?hsLang=en) - [Sales training](https://qolaba.com/services/sales-training-coaching-mentoring?hsLang=en) - [Public sector advisory](https://qolaba.com/services/public-sector-advisory?hsLang=en) - [About](https://qolaba.com/about-us?hsLang=en) - [Results](https://qolaba.com/results?hsLang=en) - [Sales Academy](https://qolaba.com/sales-academy?hsLang=en) - [linkedin](https://www.linkedin.com/company/qolaba-fractional-gtm-leaders/) --- © 2026 qolaba. All rights reserved. - [Privacy Policy](https://qolaba.com/privacy-notice?hsLang=en)