--- title: Test Partnership Case Study | Building an Outbound Sales Engine | Qolaba description: How Qolaba helped Test Partnership build a repeatable outbound sales engine, refine their sales process and increase average order value. --- [Skip to content](https://qolaba.com/case-studies/test-partnership#main-content) [![qolaba](https://qolaba.com/hs-fs/hubfs/raw_assets/public/@projects/qolaba/qolaba/images/logo.png?width=1000&height=295&name=logo.png)](https://qolaba.com/?hsLang=en) - Services - [Fractional sales leadership](https://qolaba.com/services/fractional-sales-director?hsLang=en) - [Sales training](https://qolaba.com/services/sales-training-coaching-mentoring?hsLang=en) - [Public sector advisory](https://qolaba.com/services/public-sector-advisory?hsLang=en) - [About](https://qolaba.com/about-us?hsLang=en) - [Results](https://qolaba.com/results?hsLang=en) - [Sales Academy](https://qolaba.com/sales-academy?hsLang=en) [Get in touch](https://qolaba.com/contact-us?hsLang=en) # Test Partnership How a trusted psychometric assessment provider built an outbound engine and stepped the Founder out of day-to-day sales. Written by Ben Lovegrove Published on 12 January 2024 ## The Company Test Partnership is a trusted provider of psychometric assessments, renowned for their knowledgeable and approachable support. They empower over 6,000 talent teams, from startups to global enterprises, to identify candidates with the right abilities, behaviours, and skills for their roles. ## The Need With a reliance on inbound channels and ambitions to scale, the Founder & CEO recognised the need to document and refine their sales processes, including building an outbound engine, with a view to increasing lead generation, average order value and client retention. ## The Solution We delivered an initial 3-month fractional programme of services, focussed on documenting and refining current sales processes, implementing a new outbound sales process from scratch, onboarding a newly hired SDR and documenting everything in an easy to use Sales Playbook. Testimonial ## What the client had to say > "Working with Ben at Qolaba has been transformational for the business and for me personally. > > We are already seeing new opportunities created through outbound sales, typically with higher average order values, and the team reports that they now have the support and resources they need to be self-sufficient. > > This has allowed me to step away from day-to-day sales, so I can focus on strategy, whilst always having clear data available in the dashboards that Ben built." ![Oliver Savill](https://qolaba.com/hs-fs/hubfs/qolaba/people/oliver-savill.jpg?width=200&height=200&name=oliver-savill.jpg) Oliver Savill Founder & CEO, Test Partnership Review 1 of 1 ## Ready to start building your Sales Engine? [Contact us today](https://qolaba.com/contact-us?hsLang=en) Case studies ## Related case studies [View all](https://qolaba.com/results?hsLang=en) ![Now skills logo](https://qolaba.com/hs-fs/hubfs/qolaba/logos/partner-now-skills.png?width=396&height=400&name=partner-now-skills.png) ### [NowSkills](https://qolaba.com/case-studies/nowskills?hsLang=en) NowSkills is an independent training provider with a direct ESFA apprenticeship delivery contract, who have been delivering impactful digital apprenticeships since 2013. [Read more](https://qolaba.com/case-studies/nowskills?hsLang=en) [![qolaba](https://qolaba.com/hs-fs/hubfs/raw_assets/public/@projects/qolaba/qolaba/images/logo.png?width=1000&height=295&name=logo.png)](https://qolaba.com/?hsLang=en) - Services - [Fractional sales leadership](https://qolaba.com/services/fractional-sales-director?hsLang=en) - [Sales training](https://qolaba.com/services/sales-training-coaching-mentoring?hsLang=en) - [Public sector advisory](https://qolaba.com/services/public-sector-advisory?hsLang=en) - [About](https://qolaba.com/about-us?hsLang=en) - [Results](https://qolaba.com/results?hsLang=en) - [Sales Academy](https://qolaba.com/sales-academy?hsLang=en) - [linkedin](https://www.linkedin.com/company/qolaba-fractional-gtm-leaders/) --- © 2026 qolaba. All rights reserved. - [Privacy Policy](https://qolaba.com/privacy-notice?hsLang=en)