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    <title>Sales Academy</title>
    <link>https://qolaba.com/sales-academy</link>
    <description>Improve your sales skills, hear from a 20+ year veteran and public sector specialist</description>
    <language>en</language>
    <pubDate>Tue, 22 Sep 2026 12:45:19 GMT</pubDate>
    <dc:date>2026-09-22T12:45:19Z</dc:date>
    <dc:language>en</dc:language>
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      <title>How to Define Your Ideal Customer Profile (ICP) | Qolaba</title>
      <link>https://qolaba.com/sales-academy/how-to-define-your-ideal-customer-profile</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://qolaba.com/sales-academy/how-to-define-your-ideal-customer-profile" title="" class="hs-featured-image-link"&gt; &lt;img src="https://qolaba.com/hubfs/blog2.png" alt="How to Define Your Ideal Customer Profile (ICP) | Qolaba" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
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&lt;p&gt;The clearer you are about who you're selling to, the easier it becomes to build a predictable sales engine.&lt;/p&gt;</description>
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 &lt;a href="https://qolaba.com/sales-academy/how-to-define-your-ideal-customer-profile" title="" class="hs-featured-image-link"&gt; &lt;img src="https://qolaba.com/hubfs/blog2.png" alt="How to Define Your Ideal Customer Profile (ICP) | Qolaba" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
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&lt;p&gt;The clearer you are about who you're selling to, the easier it becomes to build a predictable sales engine.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=146443783&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fqolaba.com%2Fsales-academy%2Fhow-to-define-your-ideal-customer-profile&amp;amp;bu=https%253A%252F%252Fqolaba.com%252Fsales-academy&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales strategy</category>
      <pubDate>Mon, 21 Sep 2026 08:01:46 GMT</pubDate>
      <author>ben.lovegrove@qolaba.com (Ben Lovegrove)</author>
      <guid>https://qolaba.com/sales-academy/how-to-define-your-ideal-customer-profile</guid>
      <dc:date>2026-09-21T08:01:46Z</dc:date>
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    <item>
      <title>Founder-Led Sales to a Repeatable Sales Engine | Qolaba</title>
      <link>https://qolaba.com/sales-academy/from-hero-selling-to-repeatable-selling</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://qolaba.com/sales-academy/from-hero-selling-to-repeatable-selling" title="" class="hs-featured-image-link"&gt; &lt;img src="https://qolaba.com/hubfs/Featured%20image%20template-1.png" alt="Founder-Led Sales to a Repeatable Sales Engine | Qolaba" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
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&lt;p&gt;Founder-led sales is often the best way to get your first customers. But eventually, the thing that helped you grow can become the thing holding you back.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://qolaba.com/sales-academy/from-hero-selling-to-repeatable-selling" title="" class="hs-featured-image-link"&gt; &lt;img src="https://qolaba.com/hubfs/Featured%20image%20template-1.png" alt="Founder-Led Sales to a Repeatable Sales Engine | Qolaba" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Founder-led sales is often the best way to get your first customers. But eventually, the thing that helped you grow can become the thing holding you back.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=146443783&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fqolaba.com%2Fsales-academy%2Ffrom-hero-selling-to-repeatable-selling&amp;amp;bu=https%253A%252F%252Fqolaba.com%252Fsales-academy&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales leadership</category>
      <pubDate>Mon, 21 Sep 2026 07:11:46 GMT</pubDate>
      <author>ben.lovegrove@qolaba.com (Ben Lovegrove)</author>
      <guid>https://qolaba.com/sales-academy/from-hero-selling-to-repeatable-selling</guid>
      <dc:date>2026-09-21T07:11:46Z</dc:date>
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