--- title: Sales Academy description: Improve your sales skills, hear from a 20+ year veteran and public sector specialist --- [Skip to content](https://qolaba.com/sales-academy#main-content) [![qolaba](https://qolaba.com/hs-fs/hubfs/raw_assets/public/@projects/qolaba/qolaba/images/logo.png?width=1000&height=295&name=logo.png)](https://qolaba.com/) - Services - [Fractional sales leadership](https://qolaba.com/services/fractional-sales-director) - [Sales training](https://qolaba.com/services/sales-training-coaching-mentoring) - [Public sector advisory](https://qolaba.com/services/public-sector-advisory) - [About](https://qolaba.com/about-us) - [Results](https://qolaba.com/results) - [Sales Academy](https://qolaba.com/sales-academy) [Get in touch](https://qolaba.com/contact-us) # Insight for sales leaders Notes on fractional leadership, sales training and winning public sector work. [Get started](https://qolaba.com/contact-us)[See the results](https://qolaba.com/results) [View all](https://qolaba.com/sales-academy)[Sales leadership](https://qolaba.com/sales-academy/tag/sales-leadership)[Sales strategy](https://qolaba.com/sales-academy/tag/sales-strategy) ![](https://qolaba.com/hs-fs/hubfs/blog2.png?width=1200&height=630&name=blog2.png) [Sales strategy](https://qolaba.com/sales-academy/tag/sales-strategy) ### [Stop Selling to Everyone: How to Define Your Ideal Customer Profile](https://qolaba.com/sales-academy/how-to-define-your-ideal-customer-profile) The clearer you are about who you're selling to, the easier it becomes to build a predictable sales engine. ![](https://app.hubspot.com/settings/avatar/d8846fb0e186542babf1a13267ccb905) Ben Lovegrove 21 Sep 20265 min read ![](https://qolaba.com/hs-fs/hubfs/Featured%20image%20template-1.png?width=1200&height=630&name=Featured%20image%20template-1.png) [Sales leadership](https://qolaba.com/sales-academy/tag/sales-leadership) ### [From Hero Selling to Repeatable Selling](https://qolaba.com/sales-academy/from-hero-selling-to-repeatable-selling) Founder-led sales is often the best way to get your first customers. But eventually, the thing that helped you grow can become the thing holding you back. ![](https://app.hubspot.com/settings/avatar/d8846fb0e186542babf1a13267ccb905) Ben Lovegrove 21 Sep 20263 min read ## What should your prospects do next? [Book a call](https://qolaba.com/contact-us) [![qolaba](https://qolaba.com/hs-fs/hubfs/raw_assets/public/@projects/qolaba/qolaba/images/logo.png?width=1000&height=295&name=logo.png)](https://qolaba.com/) - Services - [Fractional sales leadership](https://qolaba.com/services/fractional-sales-director) - [Sales training](https://qolaba.com/services/sales-training-coaching-mentoring) - [Public sector advisory](https://qolaba.com/services/public-sector-advisory) - [About](https://qolaba.com/about-us) - [Results](https://qolaba.com/results) - [Sales Academy](https://qolaba.com/sales-academy) - [linkedin](https://www.linkedin.com/company/qolaba-fractional-gtm-leaders/) --- © 2026 qolaba. All rights reserved. - [Privacy Policy](https://qolaba.com/privacy-notice)