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Your Fractional Sales Director

Embedded revenue leadership that flexes as you scale

Ben, founder of Qolaba

Stop being the sales team. Start
building the sales engine.

For many growing businesses, selling starts with the Founder. But eventually, relying on your network, referrals and inbound leads will stall growth.

The challenge is knowing what comes next:

  • How do you build a predictable pipeline?
  • What should your sales process look like?
  • When should you make your first sales hire?
  • Do you need a VP of Sales yet?
  • How do you build a team without wasting valuable time and capital?

You don't need to become a sales expert. You need the right leadership to build the sales engine and team around you.

Book a call

Services

Why Fractional?

As your Fractional Sales Director I take ownership of revenue, working alongside you and your team to build a sales engine that delivers results long after our partnership ends.

01

Seasoned expertise, fraction of the cost

For an equivalent full-time Sales Director / VP of Sales you would be looking to pay £150k+ excluding recruiter fees, taxes and expenses. If that hire is wrong, it's very expensive. Working with me provides the same level of experience but at a fraction of the cost and much less risk if the fit isn't right.

02

No ramp time

If you work with me, you will see results in days, not months. There is no ramping phase where you get charged without seeing any practical changes.

03

Clear scope

There is no open retainer when working with me. We will mutually agree a scope upfront, with associated OKRs, that clearly outlines what will be delivered, by when. Once delivered, we will then discuss if any further support is needed and if all parties agree, we will build another set of OKRs and timeline to define the next programme.

Contact usSee proof

Scenarios

Examples of how I can help

Create a repeatable sales engine

Whether, as a Founder, the sales process lives in your head, or you have a sales team but sales are inconsistent, I can build the processes, systems, resources etc. to create a well tuned sales engine that delivers consistent, predictable results and flexes as you scale

Build your first sales team

If you are looking to move beyond Founder-led sales and want to hire your first sales rep or team, I can work with you to refine the role(s), support with interviews and shortlisting, then onboarding

Define and/or refine comp plans

Whether you are starting from scratch or have an existing comp plan that is no longer working for you, I can propose different comp plan structures, align them to your business goals and provide scenario planning so that you can see the impact of each, before making an informed decision

Own revenue targets and forecasting for you

Acting as your Sales Director, I will own the Revenue line and associated targets. I will hold forecasting meetings with you and/or your team to review opportunities against proven qualification criteria. I will then provide accurate monthly / quarterly forecasts to you and/or the Board based on Worst Case, Forecast and Best Case scenarios

Fractional deal management

If you want to grow sales beyond you as the Founder, but don't want sales to dip whilst you are working on job specs, advertising, interviewing, negotiating etc. then I work with a handful of trusted SDRs and AEs who can step in on a Fractional basis to continue generating new opportunities and closing deals while you are recruiting your new team

Review and refine your tech stack

Whether it be deal management, forecasting, prospecting, proposal writing, contracting, compensation or anything else related to sales, I can review your existing tech stack and make recommendations on how it can be improved. If any changes are agreed, I can then implement these changes for you

Ready to build your sales engine?

If you are looking to move beyond Founder-led sales and unlock the next level of growth, book a no-obligation call and let's see if it's a fit.

Book a call

FAQ

Frequently Asked Questions

What's the difference between a consultant and a fractional leader?

A consultant advises. A fractional leader executes. I become part of your team and own outcomes alongside you

How long is a typical engagement?

Most clients work with me for 3–9 months, though I can offer shorter sprints and longer-term fractional support as needed

What industries do you work with?

Primarily B2B SaaS, tech-enabled services, and venture-backed startups, but very happy to have a discussion if you are in another sector, to see if the fit is right

Can you help us hire a full-time Sales Director / VP of Sales eventually?

Yes. I often help define the role, shortlist candidates, and ensure a smooth handover

Looking to hone your own sales skills instead?

If you are looking to hone your own sales skills or upskill your sales team, take a look at our sales training, coaching and mentoring solutions.